Meta has recently announced an exciting update that will expand the possibilities for Instagram ad placements. Third-party platforms now have the capability to integrate ads within Instagram search results through the Instagram Marketing API.

This enhancement, introduced in March, allows brands to showcase their promotions based on relevant keywords used in the app's search queries.

With the integration of Instagram search ads into third-party social management platforms, marketers will gain a valuable tool to explore fresh opportunities within the app. By leveraging the new API update, these platforms can now facilitate the creation of Instagram search ads, enabling their clients to preview and develop compelling campaigns.

The inclusion of this placement option, known as "Instagram search results," expands the existing Marketing API endpoint. Social management platforms such as Hootsuite and Sprout Social can now seamlessly incorporate this feature into their apps, allowing users to generate and analyze ads within Instagram search results directly.

This update not only offers enhanced ad creation capabilities but also introduces ad analytics functionalities. With this advancement, platforms like Hootsuite and Sprout Social can provide comprehensive ad creation and analysis within their management apps. This streamlined approach empowers marketers to optimize their Instagram campaigns more effectively.

By capitalizing on the API integration, marketers can reach a wider audience and attract potential customers through Instagram's search results.