Are you looking to elevate the importance of direct messages (DMs) in your social media marketing strategy?

As time goes on, we observe a growing trend of interactions moving towards private channels like DMs, as our primary feeds transform into discovery platforms flooded with short-form videos and AI-generated recommendations.

In fact, Meta, the company behind popular social media platforms like Facebook and Instagram, highlights that a significant portion of interactions now takes place in DMs. This shift in user behaviour has profound implications for brands aiming to connect with their target audience.

Keeping this transformative shift in mind, here are 4 invaluable business messaging tips directly from Meta. These insights are bound to stimulate your thinking and revolutionise your approach to engaging with your audience.

1. “Respond quickly to messages to build trust with customers and meet their expectations.”

2. “Communicate customer value clearly to ensure customers continue engaging with you.”

3. “Write succinct messages that get straight to answering your customer’s questions.”

4. “Leverage features like Message Tags to reach customers outside of the 24-hour messaging window.”

Discover more about Meta's business messaging tools and explore the vast array of options available to you.

Embark on a new journey of social media marketing, where DMs take centre stage and open up countless opportunities for authentic and meaningful connections with your audience.