HyperCinema Brand Launch.
Information: AI Tech Start-up in Auckland | Oct 2023 - Dec 2023 | Organic Social, Facebook, Instagram, TikTok, Google, Display |
Background.
Specialist Services.
Social Media Content Strategy, Paid Social (Meta, TikTok), Google Search Ads, Display Advertising, Brand Awareness, Conversion/Sales.
About HyperCinema.
HyperCinema the world’s first live AI experience launched Season 1 in Oct 2023 and run through to December 2023. HyperCinema launched as a new kind of AI entertainment that makes you the Hero of the stories with the use of generative AI. It’s a fun, exciting and immersive experience to enjoy solo or with friends.
Multi-Channel Approach.
The Challenge.
HyperCinema was a new Brand and experience to the market as the world’s first live AI experience, and they needed to make a huge noise in a very short time.
The main objective was to drive reach and awareness amongst Aucklanders and secondary to drive ticket sales.
We deployed a multi-channel media plan targeted at Aucklanders across, NZHerald, Facebook, TikTok, Instagram, and Google.
The Result.
+2M people reached in Auckland, Over 6M views & impressions. Generated hundreds of engaged social followers across Instagram, Facebook, and TikTok in just 2 months.
Drove consistent ticket sales across Search, Social and Display media throughout the campaign period, making up 20% of all ticket sales.
