Welcome to the exciting, ever-evolving world of digital marketing, where Instagram & TikTok reign supreme and influencers (aka. content creators) are the new-age celebrities guiding the masses. As a seasoned social media marketer specializing in UGC, content, and influencer marketing, I've witnessed firsthand the transformative power of leveraging Instagram & TikTok influencers for brand exposure. This guide is your golden ticket to unlocking that potential for your brand. So, buckle up, and let’s dive into the world of influencers!

In a recent move, TikTok announced its new integration with Salesforce Marketing Cloud, presenting an easier pathway for advertisers on the platform to relay the leads from their promotional activity directly into Salesforce.

Are you gearing up to infuse a dash of TikTok magic into your upcoming holiday marketing endeavours? Your solution has arrived. In a recent release, TikTok has unveiled an invaluable overview explaining the art of configuring your TikTok ad campaign.

TikTok has extended its partnership with Integral Ad Science (IAS) to include 23 new regions and New Zealand is one of them.

AI chatbots have gained immense popularity, with the launch of ChatGPT and Google’s Bard and now TikTok is jumping on the bandwagon with its own AI chatbot called "Tako." Currently undergoing limited testing in select markets, Tako appears on the right-hand side of the TikTok interface, positioned above the user's profile and other interactive buttons. Users can engage with Tako by tapping on it and asking questions about videos using natural language queries or seeking recommendations for new content.