Enhance Your Online Searches with Bing's New 'Deep Search' Powered by GPT-4
In the ever-evolving realm of internet searches, Microsoft Bing has introduced a groundbreaking 'Deep Search' feature, harnessing the power of OpenAI's GPT-4. This latest advancement is tailored to provide users with more detailed and relevant responses to their complex search inquiries. Microsoft emphasises that 'Deep Search' enhances the existing capabilities of Bing's web search rather than replacing them, offering users a more in-depth exploration of the web.
As outlined in Microsoft's recent blog post, 'Deep Search' integrates seamlessly with Bing's established web index and ranking system. The magic happens when GPT-4 comes into play, transforming a user's search query into a detailed description of the desired search results.
Let's dive into an example. Consider a user curious about loyalty programs in various countries, entering a query like “how do points systems work in Japan.” 'Deep Search' takes this query and expands it extensively:
A breakdown of different loyalty card programs in Japan, covering benefits, requirements, and limits.
Insights into popular loyalty cards across various sectors, including convenience stores, supermarkets, and dining establishments.
Comparisons highlighting the pros and cons of loyalty cards against other payment methods in Japan, focusing on rewards and benefits.
A spotlight on the most sought-after services and participating merchants.
This expanded query approach helps articulate your search intent far more effectively than a few words could.
When faced with vague queries, 'Deep Search' identifies all potential intents, creating comprehensive descriptions for each. This feature then presents these intents to you, ensuring you select the one that best fits your search needs.
Once the detailed description is generated, Bing fetches pertinent results that often remain hidden in standard searches. 'Deep Search' goes the extra mile, identifying pages that align with the expanded query and searching for various iterations of it. For instance, continuing with the loyalty points example, 'Deep Search' might explore terms like “loyalty card programs Japan,” “top loyalty cards for travellers in Japan,” and “using loyalty cards in Japan effectively.”
Microsoft explains that 'Deep Search' delves deeper, considering a multitude of web pages for each search, significantly more than typical searches, to unearth more informative and specific results. The ranking of these web pages is meticulously done, focusing on relevance, detail, trustworthiness, and popularity.
It's important to note that 'Deep Search' is an optional feature, taking up to 30 seconds to provide results. This makes it ideal for users seeking comprehensive answers, while those preferring immediate results can rely on the conventional Bing search.
In summary, Microsoft Bing's 'Deep Search', powered by GPT-4, marks a significant leap in enhancing the quality and depth of online searches, tailored for those who seek more than just surface-level answers.