Artificial intelligence (AI) is the buzzword of the moment, with generative AI tools leading the charge in transforming the professional landscape. This technology is particularly revolutionary for marketers, offering fresh avenues in creative content generation, efficient research, innovative brainstorming, insightful analytics, and much more.

At the recent "Marketing Live" event, Google introduced an array of innovative advertising tools powered by AI. These new features include advanced creative editing tools, fresh ad formats for Shorts, an enhanced Google Business presentation, and more, making them essential additions to your marketing strategy.

In the ever-evolving realm of internet searches, Microsoft Bing has introduced a groundbreaking 'Deep Search' feature, harnessing the power of OpenAI's GPT-4.

During a recent conversation with Michael Reynolds, the Head of Brand Marketing at ANZ, the topic of AI-generated content caught my attention. This sparked an intriguing idea: why not create a blog post entirely researched, generated, and even include an AI-generated header image? In this article, I will explore the potential of AI in shaping the future of digital marketing and advertising, presenting the content generated by various AI models, and leaving it to you to judge its quality.

Artificial Intelligence (AI) is revolutionising various industries, and digital marketing and advertising are no exception. With its ability to automate tasks, personalise content, and enhance targeting capabilities, AI is reshaping the way marketers engage with their audience. This article explores the current and future impact of AI on digital marketing and advertising, showcasing how it is already transforming the industry and its potential for further advancements.