Exploring the Role of AI in Marketing: LinkedIn’s Latest Insights [Infographic]

Artificial intelligence (AI) is the buzzword of the moment, with generative AI tools leading the charge in transforming the professional landscape. This technology is particularly revolutionary for marketers, offering fresh avenues in creative content generation, efficient research, innovative brainstorming, insightful analytics, and much more.

While generative AI isn’t here to replace human talent—expertise and skill are still paramount—it holds the promise of significantly enhancing how we operate, unlocking new possibilities and optimising our marketing efforts.

To shed more light on this transformative trend, LinkedIn has crafted an insightful infographic, drawing on data from its 2024 Global Marketing Jobs Outlook. This resource highlights key trends and provides valuable insights to help you harness the latest AI advancements in your marketing strategy.

Dive into the infographic below and discover how you can leverage AI to stay ahead in the ever-evolving marketing landscape.