The Future Impact of AI on Digital Marketing and Advertising: A Journey into AI-Generated Content
During a recent conversation with Michael Reynolds, the Head of Brand Marketing at ANZ, the topic of AI-generated content caught my attention. This sparked an intriguing idea: why not create a blog post entirely researched, generated, and even include an AI-generated header image? In this article, I will explore the potential of AI in shaping the future of digital marketing and advertising, presenting the content generated by various AI models, and leaving it to you to judge its quality.
Generating the Header Image:
To kick off the process, I turned to Midjourney to create an AI-generated header image that would complement the article. The prompt given was, "imagine/generate an image depicting your interpretation of the future of AI technology." After careful consideration, I selected the image that resonated with my vision.
Image generated by Midjourney.
However, a small hiccup emerged when I realised the chosen image was a 1:1 square, while I needed a 16:9 landscape image for my blog. Thankfully, the new Beta version of Photoshop came to the rescue. With its Generative AI capabilities, I adjusted the canvas size to the desired aspect ratio and utilised the new generative fill feature to seamlessly fill in the blanks. The result was truly impressive.
Investigating the Impact of AI:
To delve deeper into the topic, I turned to Bard, Google's AI, transforming it into an investigative journalist tasked with researching the future impact of AI on digital marketing and advertising. I ensured Bard understood the assignment by giving it two prompts: 1. "You are now an investigative journalist researching the impact AI will have on the future of Digital Marketing and Advertising. Do you understand?" 2. “Write a completely unique article on this topic, that is free from plagiarism and factoring in all SEO ranking factors to ensure search engine friendliness.”. Bard's affirmative response set the stage for the next step.
Next, I employed ChatGPT, another AI model, to refine and improve the generated article. By providing ChatGPT with the prompt, "Improve this article," and inserting Bard's output, I sought to enhance the article's overall quality and coherence.
The Result:
Now, without further ado, I present to you the improved version of the AI-generated article. This iteration encompasses the insights gathered from both Bard and ChatGPT, ensuring a unique, plagiarism-free, and search engine-friendly composition. Please take a moment to read the article and form your own judgment.
Read the AI-generated article here
The journey into AI-generated content has showcased the possibilities that emerge when technology intersects with creativity. While the article and header image was produced entirely by AI, it is ultimately up to you, the reader, to assess their quality. The future impact of AI on digital marketing and advertising remains a fascinating and rapidly evolving field, one that promises to shape the way we connect and engage with brands.