When you think of TikTok, what comes to mind? Viral dance trends, life hacks, and the occasional singing cat, right? But guess what? The platform is also revving up its efforts to become ‘the’ place for car enthusiasts and potential buyers.

As Meta continues to advance its advertising systems to address increasing restrictions on user data, it also aims to provide new guidelines for optimising campaign effectiveness. One of the key strategies in this regard is Meta's 'Performance 5' framework, which incorporates data-driven tactics aligned with the latest systematic shifts and utilises cutting-edge tools to enhance performance.