Are you gearing up to infuse a dash of TikTok magic into your upcoming holiday marketing endeavours? Your solution has arrived. In a recent release, TikTok has unveiled an invaluable overview explaining the art of configuring your TikTok ad campaign.

As Meta continues to advance its advertising systems to address increasing restrictions on user data, it also aims to provide new guidelines for optimising campaign effectiveness. One of the key strategies in this regard is Meta's 'Performance 5' framework, which incorporates data-driven tactics aligned with the latest systematic shifts and utilises cutting-edge tools to enhance performance.