Welcome to the exciting, ever-evolving world of digital marketing, where Instagram & TikTok reign supreme and influencers (aka. content creators) are the new-age celebrities guiding the masses. As a seasoned social media marketer specializing in UGC, content, and influencer marketing, I've witnessed firsthand the transformative power of leveraging Instagram & TikTok influencers for brand exposure. This guide is your golden ticket to unlocking that potential for your brand. So, buckle up, and let’s dive into the world of influencers!

Remember the time you decided to dive deep into the world of digital advertising on Meta (formerly Facebook)? Maybe you were like me, sipping on your morning coffee ☕, excited to get your brand in front of millions. You had heard of terms like "placement liquidity" and "ad fatigue," but weren't quite sure how they affected your campaigns.

Discover the groundbreaking findings of Meta's latest study, exploring the remarkable efficacy of their ad campaigns in both the short and long term. With a particular focus on the influence of video formats, including the widely popular Reels, Meta partnered with Nielsen to conduct an extensive investigation.

Meta has recently announced an exciting update that will expand the possibilities for Instagram ad placements. Third-party platforms now can integrate ads within Instagram search results through the Instagram Marketing API.