Are you gearing up to infuse a dash of TikTok magic into your upcoming holiday marketing endeavours? Your solution has arrived. In a recent release, TikTok has unveiled an invaluable overview explaining the art of configuring your TikTok ad campaign.

Discover the groundbreaking findings of Meta's latest study, exploring the remarkable efficacy of their ad campaigns in both the short and long term. With a particular focus on the influence of video formats, including the widely popular Reels, Meta partnered with Nielsen to conduct an extensive investigation.