TikTok has extended its partnership with Integral Ad Science (IAS) to include 23 new regions and New Zealand is one of them.

In response to the increasing popularity of direct messages (DMs), Meta is strategically leveraging this trend by introducing new features that allow individuals and brands to reach wider audiences within their messaging networks, facilitating more direct connections with friends and supporters.

As Meta continues to advance its advertising systems to address increasing restrictions on user data, it also aims to provide new guidelines for optimising campaign effectiveness. One of the key strategies in this regard is Meta's 'Performance 5' framework, which incorporates data-driven tactics aligned with the latest systematic shifts and utilises cutting-edge tools to enhance performance.

During a recent conversation with Michael Reynolds, the Head of Brand Marketing at ANZ, the topic of AI-generated content caught my attention. This sparked an intriguing idea: why not create a blog post entirely researched, generated, and even include an AI-generated header image? In this article, I will explore the potential of AI in shaping the future of digital marketing and advertising, presenting the content generated by various AI models, and leaving it to you to judge its quality.

Artificial Intelligence (AI) is revolutionising various industries, and digital marketing and advertising are no exception. With its ability to automate tasks, personalise content, and enhance targeting capabilities, AI is reshaping the way marketers engage with their audience. This article explores the current and future impact of AI on digital marketing and advertising, showcasing how it is already transforming the industry and its potential for further advancements.

Discover the groundbreaking findings of Meta's latest study, exploring the remarkable efficacy of their ad campaigns in both the short and long term. With a particular focus on the influence of video formats, including the widely popular Reels, Meta partnered with Nielsen to conduct an extensive investigation.

Meta has recently announced an exciting update that will expand the possibilities for Instagram ad placements. Third-party platforms now can integrate ads within Instagram search results through the Instagram Marketing API.

AI chatbots have gained immense popularity, with the launch of ChatGPT and Google’s Bard and now TikTok is jumping on the bandwagon with its own AI chatbot called "Tako." Currently undergoing limited testing in select markets, Tako appears on the right-hand side of the TikTok interface, positioned above the user's profile and other interactive buttons. Users can engage with Tako by tapping on it and asking questions about videos using natural language queries or seeking recommendations for new content.

Today Google announced a series of innovative generative AI tools for brands during its Google Marketing Live event. These new tools include enhanced options for ad creation, customized Search ads based on website text, and more.

YouTube has expanded the accessibility of its Community Posts feature, allowing all creators to activate this option and providing them with an additional avenue to engage with their YouTube audience.

Are you looking to elevate the importance of direct messages (DMs) in your social media marketing strategy?